About Us

Shopaarel Cosmetics
Shopaarel began with a close look at what professional makeup artists actually need, and every product is formulated to meet that standard. Our focus has always been quality that's easy on the pocket. Success at home in India led us to take the brand international, and we're grateful for the love we've received in every region since.

What makes Shopaarel unique?
Our products are our pride. We pair advanced formulation with vibrant colour to create a wide range of shades to fall in love with. Everything is made in state-of-the-art facilities with high-quality ingredients, at prices that stay fair.

Modern values
We believe beauty is for everyone, and that it starts from within. We're proud to be cruelty-free, and we're working towards more earth-friendly, lower-waste packaging.

Customer first
Our customers come first. We're happy to help you find your perfect shade, and we love hearing from you. If something isn't right, our team will help with an exchange or return in line with our returns policy. Everything we do is for our Shopaarel Beauties, so you can feel glamorous every day.

Quality formulas
We use high-quality ingredients to create makeup that performs: rich colour, comfortable wear, and formulas designed to suit a wide range of skin types. Our packaging gets the same attention, designed to look as good as what's inside.

Independently owned
Shopaarel is independently owned and operated, which lets us create each product exactly the way we intend. We're involved at every step to make sure the quality holds.